Top brands drop South Korean actor Kim Soo-hyun after relationship controversy

1. Several international brands, including Prada, have cut ties with South Korean actor Kim Soo Hyun due to controversy over his relationship with late actress Kim Sae-ron.

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1. Allegations surfaced that Kim Soo Hyun began a relationship with Kim Sae-ron when she was still a minor, which he has denied.

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1. The controversy sparked widespread criticism, highlighting the intense scrutiny faced by top stars in South Korea's entertainment industry.

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1. His agency, Goldmedalist, stated that their relationship occurred when both were adults.

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1. Kim Sae-ron was previously managed by Goldmedalist but did not renew her contract in 2022.

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1. Prada confirmed that its collaboration with Kim Soo Hyun, which began in December, had ended.

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